0°Brososkablog
Marketing, behavioural economics and the fuzzy grey area where the two meet.
Recent Blog Posts
Please Don't Punish The Artists
Angry. Seething. Incensed with a side of outraged, and a generous sprinkling of righteous indignation on top.Fringe Theatre Adventures' decision to reject Daniel Hughes as a volunteer, with a form letter, and an icky token offer of, well, a token, was appalling, unforgivable and revealed a fundam...
Published at Brososkablog
Angry. Seething. Incensed with a side of outraged, and a generous sprinkling of righteous indignation on top.Fringe Theatre Adventures' decision to reject Daniel Hughes as a volunteer, with a form letter, and an icky token offer of, well, a token, was appalling, unforgivable and revealed a fundam...
Published at Brososkablog
It's Cool to Hate
Photo Credit: Ferran. via Compfight cc Screw it! I hate it! It's the worst idea ever thought of, and I have a litany of reasons for why it is such a terrible waste of money, time and my tax dollars!What is it? Doesn't matter. You name it, I'll hate it.'Cus it's cool to hate. And so easy.Putting a...
Published at Brososkablog
Photo Credit: Ferran. via Compfight cc Screw it! I hate it! It's the worst idea ever thought of, and I have a litany of reasons for why it is such a terrible waste of money, time and my tax dollars!What is it? Doesn't matter. You name it, I'll hate it.'Cus it's cool to hate. And so easy.Putting a...
Published at Brososkablog
Edmonton's Biggest Challenge
From Cozumel to Edmonton - Copyrights eschipul and bulliverAs I write this, it's our last night in Cozumel. Soft sands, gorgeous skies. The friendliest fish this side of the Caribbean - a diver's paradise. As I sit here, the cool evening breeze is taking just enough edge off of the heat...
Published at Brososkablog
From Cozumel to Edmonton - Copyrights eschipul and bulliverAs I write this, it's our last night in Cozumel. Soft sands, gorgeous skies. The friendliest fish this side of the Caribbean - a diver's paradise. As I sit here, the cool evening breeze is taking just enough edge off of the heat...
Published at Brososkablog
Art vs Advertising: What Fluid Hair Salon didn't know...
The uproar has been deafening. People's social media feeds have been flooded by the debacle. Fluid Salon in Edmonton produced the above ad, and it has caught the eyes and ires of people across the country.I don't need to discuss whether the ad was good or bad, appropriate or not. The people have ...
Published at Brososkablog
The uproar has been deafening. People's social media feeds have been flooded by the debacle. Fluid Salon in Edmonton produced the above ad, and it has caught the eyes and ires of people across the country.I don't need to discuss whether the ad was good or bad, appropriate or not. The people have ...
Published at Brososkablog
The Captain Morgan Spiced Rum campaign, and why it's never gonna work...
Give the gang at Diageo credit, the concept behind the 'Captain and Cola' campaign is subtle and clever. It shows an ambitious strategy and the potential to greatly increase their market distribution.Too bad it will never work...The concept is clever. Instead of trying to sell directly to the con...
Published at Brososkablog
Give the gang at Diageo credit, the concept behind the 'Captain and Cola' campaign is subtle and clever. It shows an ambitious strategy and the potential to greatly increase their market distribution.Too bad it will never work...The concept is clever. Instead of trying to sell directly to the con...
Published at Brososkablog
Fringe Festival Handbilling as Marketing 101
Copyright Pixelens Photography It's amazing really. I watch people handbilling on the grounds of the Edmonton Fringe Festival and I see a microcosm of all things marketing. Sure, it makes sense. People doing shows have a product and they are trying to find a consumer to pay for that product...
Published at Brososkablog
Copyright Pixelens Photography It's amazing really. I watch people handbilling on the grounds of the Edmonton Fringe Festival and I see a microcosm of all things marketing. Sure, it makes sense. People doing shows have a product and they are trying to find a consumer to pay for that product...
Published at Brososkablog
What Starbucks Did Wrong With Their New Logo
Starbucks officially launched their new logo last week. Stores were running out of stock with the old logos and had to 'hold on' until 'new logo day' to replenish their stores. It looks like the official launch day was relatively uneventful. But of course, that's because the ruckus had already oc...
Published at Brososkablog
Starbucks officially launched their new logo last week. Stores were running out of stock with the old logos and had to 'hold on' until 'new logo day' to replenish their stores. It looks like the official launch day was relatively uneventful. But of course, that's because the ruckus had already oc...
Published at Brososkablog
Beauty Scars
Aesthetics of Surgical Scars by Jackson McConnellThe next time you're walking through Enterprise Square in downtown Edmonton, check this out. In fact, make it a special trip. There's a display from a design class called The Aesthetics of Disability. It's a fascinating display of ideas about ...
Published at Brososkablog
Aesthetics of Surgical Scars by Jackson McConnellThe next time you're walking through Enterprise Square in downtown Edmonton, check this out. In fact, make it a special trip. There's a display from a design class called The Aesthetics of Disability. It's a fascinating display of ideas about ...
Published at Brososkablog
Treading Carefully Between Faith and Reason
© Loca LunaOkay, here’s the caveat right out of the gates: I am exploring this issue to generate discussion. There is no judgment here. In fact, any comments on this post will be moderated viciously to make sure there is nothing inflammatory posted. I just think this bears open-minded, intelligen...
Published at Brososkablog
© Loca LunaOkay, here’s the caveat right out of the gates: I am exploring this issue to generate discussion. There is no judgment here. In fact, any comments on this post will be moderated viciously to make sure there is nothing inflammatory posted. I just think this bears open-minded, intelligen...
Published at Brososkablog
Perhaps None Of Us Are As Smart As We Think We Are
© Jonathan GillSo, I'm taking a 'Critical Thinking' course right now. Yes, it's apparently a skill that needs to be taught. And yet, maybe it's not so apparent. Everyone wants to believe that they are critical thinkers. We all have strongly held opinions and we stand behind them, but it seems we ...
Published at Brososkablog
© Jonathan GillSo, I'm taking a 'Critical Thinking' course right now. Yes, it's apparently a skill that needs to be taught. And yet, maybe it's not so apparent. Everyone wants to believe that they are critical thinkers. We all have strongly held opinions and we stand behind them, but it seems we ...
Published at Brososkablog
