Recent Blog Posts - Brososkablog

Please Don't Punish The Artists
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Please Don't Punish The Artists
Angry. Seething. Incensed with a side of outraged, and a generous sprinkling of righteous indignation on top.Fringe Theatre Adventures' decision to reject Daniel Hughes as a volunteer, with a form letter, and an icky token offer of, well, a token, was appalling, unforgivable and revealed a fundam...
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It's Cool to Hate
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It's Cool to Hate
Photo Credit: Ferran. via Compfight cc Screw it! I hate it! It's the worst idea ever thought of, and I have a litany of reasons for why it is such a terrible waste of money, time and my tax dollars!What is it? Doesn't matter. You name it, I'll hate it.'Cus it's cool to hate. And so easy.Putting a...
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Edmonton's Biggest Challenge
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Edmonton's Biggest Challenge
From Cozumel to Edmonton - Copyrights eschipul and bulliverAs I write this, it's our last night in Cozumel. Soft sands, gorgeous skies. The friendliest fish this side of the Caribbean - a diver's paradise. As I sit here, the cool evening breeze is taking just enough edge off of the heat...
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Art vs Advertising: What Fluid Hair Salon didn't know...
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Art vs Advertising: What Fluid Hair Salon didn't know...
The uproar has been deafening. People's social media feeds have been flooded by the debacle. Fluid Salon in Edmonton produced the above ad, and it has caught the eyes and ires of people across the country.I don't need to discuss whether the ad was good or bad, appropriate or not. The people have ...
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The Captain Morgan Spiced Rum campaign, and why it's never gonna work...
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The Captain Morgan Spiced Rum campaign, and why it's never gonna work...
Give the gang at Diageo credit, the concept behind the 'Captain and Cola' campaign is subtle and clever. It shows an ambitious strategy and the potential to greatly increase their market distribution.Too bad it will never work...The concept is clever. Instead of trying to sell directly to the con...
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Fringe Festival Handbilling as Marketing 101
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Fringe Festival Handbilling as Marketing 101
Copyright Pixelens Photography It's amazing really. I watch people handbilling on the grounds of the Edmonton Fringe Festival and I see a microcosm of all things marketing. Sure, it makes sense. People doing shows have a product and they are trying to find a consumer to pay for that product...
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What Starbucks Did Wrong With Their New Logo
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What Starbucks Did Wrong With Their New Logo
Starbucks officially launched their new logo last week. Stores were running out of stock with the old logos and had to 'hold on' until 'new logo day' to replenish their stores. It looks like the official launch day was relatively uneventful. But of course, that's because the ruckus had already oc...
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Beauty Scars
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Beauty Scars
Aesthetics of Surgical Scars by Jackson McConnellThe next time you're walking through Enterprise Square in downtown Edmonton, check this out. In fact, make it a special trip. There's a display from a design class called The Aesthetics of Disability. It's a fascinating display of ideas about ...
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Treading Carefully Between Faith and Reason
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Treading Carefully Between Faith and Reason
© Loca LunaOkay, here’s the caveat right out of the gates: I am exploring this issue to generate discussion. There is no judgment here. In fact, any comments on this post will be moderated viciously to make sure there is nothing inflammatory posted. I just think this bears open-minded, intelligen...
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Perhaps None Of Us Are As Smart As We Think We Are
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Perhaps None Of Us Are As Smart As We Think We Are
© Jonathan GillSo, I'm taking a 'Critical Thinking' course right now. Yes, it's apparently a skill that needs to be taught. And yet, maybe it's not so apparent. Everyone wants to believe that they are critical thinkers. We all have strongly held opinions and we stand behind them, but it seems we ...
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A 'Brand' New Edmonton
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A 'Brand' New Edmonton
Artist's rendition of the Expo that could have been.Ever have your mom tell you that you could go to a movie, then change her mind and say you can't? How about a boss that approves an expenditure for upgrading your office, who retracts the offer before you can cash in on it? Ever have a federal g...
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Putting the Culture Back in 'Corporate Culture'
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Putting the Culture Back in 'Corporate Culture'
© Katherine StanfieldImagine a group of individuals: relating to each other every day, sometimes sharing tasks, sometimes working separately, who value community and play, who wish to enrich their lives, excel at what they do, work with purpose, and are always on the search to find their place in...
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Dangerous Emails: Are people reading it the way you wrote it?
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Dangerous Emails: Are people reading it the way you wrote it?
©glowinthedarkpictures.comEvery time we come up with a new way of communicating with each other, we also develop new and interesting ways to really offend each other. A quote that is sometimes attributed to Oscar Wilde goes something like: "I'm sorry I wrote such a long letter, I didn't have time...
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Your Choice: Digital Privacy or Ads that Don't Suck
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Your Choice: Digital Privacy or Ads that Don't Suck
What would you rather have, a plethora of door-to-door salesmen that continually push their way into your house, trying to sell you things you don't need? Or a close, trusted friend overhearing you muttering about needing a specific widget and giving you a tip on where they got theirs? This is ba...
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How your brand affected your chances of meeting Stephen Mandel
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How your brand affected your chances of meeting Stephen Mandel
I had a fantastic opportunity to share. I'm allowed to invite a select group of individuals to a coffee event with the incumbent mayor, Stephen Mandel. In order to make sure it's a conversation instead of a rally, we need to keep the numbers low. So I needed to be very selective in my invite...
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