0°Recent Blog Posts - What's Shaking at Adster
Expanded Text Ads Part Deux: Adster’s 90 day, Big 3 Takeaways
Last August, I was discussing how we Adster folk were dealing with Google’s new expanded text ads. It was the dawn of a new era, and after a decade of perfecting the ‘short copy’, our team was unsure of what to expect with all these new characters we suddenly had available. To make matters worse,...
Published at What's Shaking at Adster
Last August, I was discussing how we Adster folk were dealing with Google’s new expanded text ads. It was the dawn of a new era, and after a decade of perfecting the ‘short copy’, our team was unsure of what to expect with all these new characters we suddenly had available. To make matters worse,...
Published at What's Shaking at Adster
Career Opportunity: SEO Specialist
Adster is looking for an SEO Specialist to join our Edmonton team! The ideal candidate will be interested in all things SEO & digital marketing related and have the desire to learn even more about online marketing. They will be passionate about servicing clients at a high level, and all the t...
Published at What's Shaking at Adster
Adster is looking for an SEO Specialist to join our Edmonton team! The ideal candidate will be interested in all things SEO & digital marketing related and have the desire to learn even more about online marketing. They will be passionate about servicing clients at a high level, and all the t...
Published at What's Shaking at Adster
Don’t Sweat the Small Data
Adster has this wonderful proprietary dashboard that pulls in data from Google Analytics and Google Adwords and lays it out in a quick and easy to read format. It compares leads month over month (30 days over 30 days), 90 days over 90 days, and year over year (if available). If stats are up, the ...
Published at What's Shaking at Adster
Adster has this wonderful proprietary dashboard that pulls in data from Google Analytics and Google Adwords and lays it out in a quick and easy to read format. It compares leads month over month (30 days over 30 days), 90 days over 90 days, and year over year (if available). If stats are up, the ...
Published at What's Shaking at Adster
Google Maps, SCHEMA & Local SEO: How to Best Deal With Multiple Locations
Are you a freelance SEO? Are you a business owner who’s trying to do their own SEO? Are you another agency spying on our back-link profile (it’s O.K, we do it too). Regardless of who you are, and what your motives are (we also sell marketing services!), there isn’t a ton of informatio...
Published at What's Shaking at Adster
Are you a freelance SEO? Are you a business owner who’s trying to do their own SEO? Are you another agency spying on our back-link profile (it’s O.K, we do it too). Regardless of who you are, and what your motives are (we also sell marketing services!), there isn’t a ton of informatio...
Published at What's Shaking at Adster
SEO IS AN INVESTMENT
“SEO is an investment. SEO is an investment. SEO is an investment. SEO is an investment. SEO is an investment. SEO is an investment. SEO is an investment. SEO is an investment. SEO is an investment. SEO is an investment. SEO is an investment. SEO is an investment.” – Me in pitch meetings. S...
Published at What's Shaking at Adster
“SEO is an investment. SEO is an investment. SEO is an investment. SEO is an investment. SEO is an investment. SEO is an investment. SEO is an investment. SEO is an investment. SEO is an investment. SEO is an investment. SEO is an investment. SEO is an investment.” – Me in pitch meetings. S...
Published at What's Shaking at Adster
3 reasons why even small businesses need SEO
Recently a photographer from a large American city told me that he couldn’t find anyone to do his SEO, or even an audit for his small business. No one in his city wanted to work with a small, two-person shop like his – they preferred big companies with large budgets. What the heck! I couldn...
Published at What's Shaking at Adster
Recently a photographer from a large American city told me that he couldn’t find anyone to do his SEO, or even an audit for his small business. No one in his city wanted to work with a small, two-person shop like his – they preferred big companies with large budgets. What the heck! I couldn...
Published at What's Shaking at Adster
Who Pays When Ads Eat Your Capped Mobile Data?
A hot topic on Reddit last week saw users complaining that unwanted/unsolicited advertising is consuming limited mobile data plans. This piqued our interest as Adster Creative is in the business of delivering leads for our clients through online advertising. Who loves the Net? Who doesn’t love ...
Published at What's Shaking at Adster
A hot topic on Reddit last week saw users complaining that unwanted/unsolicited advertising is consuming limited mobile data plans. This piqued our interest as Adster Creative is in the business of delivering leads for our clients through online advertising. Who loves the Net? Who doesn’t love ...
Published at What's Shaking at Adster
Edmonton Google Partners Roundup: Back to School, Back To Business – Sept 21
Back to School, Back to Business! For the 3rd time in 2016, Adster was once again honored to host a live, Google Partners event alongside Liz Austin from the Google Partner Agency team. With help from our friends at the Strathcona Business Association, we pitched to 30 or so local Edmonton busine...
Published at What's Shaking at Adster
Back to School, Back to Business! For the 3rd time in 2016, Adster was once again honored to host a live, Google Partners event alongside Liz Austin from the Google Partner Agency team. With help from our friends at the Strathcona Business Association, we pitched to 30 or so local Edmonton busine...
Published at What's Shaking at Adster
5 Adwords Tips for New PPC Advertisers
You’re fresh out of your post secondary marketing program and some company hires you to manage their Adwords account to eventually take on their clients’ Adwords accounts. You’ve started Google Adwords certification, been poking around your company’s accounts, and been listening to some pod...
Published at What's Shaking at Adster
You’re fresh out of your post secondary marketing program and some company hires you to manage their Adwords account to eventually take on their clients’ Adwords accounts. You’ve started Google Adwords certification, been poking around your company’s accounts, and been listening to some pod...
Published at What's Shaking at Adster
Get The Most Out of Google Analytics – Part 2
Annotation & Regular Expressions Welcome Back! Now that we’ve got the basics down, I have a couple more tips for getting the most out of your Google Analytics. This time we’re diving into the slightly more obscure world of Annotations & Regular Expressions. These tips are fire Annotations...
Published at What's Shaking at Adster
Annotation & Regular Expressions Welcome Back! Now that we’ve got the basics down, I have a couple more tips for getting the most out of your Google Analytics. This time we’re diving into the slightly more obscure world of Annotations & Regular Expressions. These tips are fire Annotations...
Published at What's Shaking at Adster
Google Case Studies For The Win!
Being a Featured Google Partner gains Adster Creative close access to some amazing staff at Google. They’re there for us when we need extra assistance or support and they’re also there for us when we warrant some encouragement. Adster has had several clients featured in Google Canada case study (...
Published at What's Shaking at Adster
Being a Featured Google Partner gains Adster Creative close access to some amazing staff at Google. They’re there for us when we need extra assistance or support and they’re also there for us when we warrant some encouragement. Adster has had several clients featured in Google Canada case study (...
Published at What's Shaking at Adster
How Engagement Can Drive Customer Satisfaction
As part of my role at Adster Creative Inc., I had the opportunity to attend the 2016 Project Management Institute (PMI) Northern Alberta Chapter’s “Managing with a Fresh Perspective” Conference. Here one of the keynote speakers, Jeff Tobe, spoke on the topic of engagement and its relationship to ...
Published at What's Shaking at Adster
As part of my role at Adster Creative Inc., I had the opportunity to attend the 2016 Project Management Institute (PMI) Northern Alberta Chapter’s “Managing with a Fresh Perspective” Conference. Here one of the keynote speakers, Jeff Tobe, spoke on the topic of engagement and its relationship to ...
Published at What's Shaking at Adster
Connect With Google™ Premier – Back to School & Back to Business!
Join us in welcoming Google’s very own Liz Austin alongside Adster Creative to discuss digital marketing for Alberta businesses. Liz Austin is an Agency Development Manager at Google and speaker for industry events and will making her second trip to E-Town! Liz partners exclusively with the...
Published at What's Shaking at Adster
Join us in welcoming Google’s very own Liz Austin alongside Adster Creative to discuss digital marketing for Alberta businesses. Liz Austin is an Agency Development Manager at Google and speaker for industry events and will making her second trip to E-Town! Liz partners exclusively with the...
Published at What's Shaking at Adster
Is Bigger Better? Adwords Expanded Text Ads & You!
It’s one of the biggest Adwords changes in years. Expanded Text ads are a buzz-worthy topic these days, and with good reason. More ad real estate has always been a good thing in the Adwords universe, and these babies are HUGE. PPC nerds rejoice! On Second Thought… Hmm. Now that the sexiness...
Published at What's Shaking at Adster
It’s one of the biggest Adwords changes in years. Expanded Text ads are a buzz-worthy topic these days, and with good reason. More ad real estate has always been a good thing in the Adwords universe, and these babies are HUGE. PPC nerds rejoice! On Second Thought… Hmm. Now that the sexiness...
Published at What's Shaking at Adster
Working at a Digital Marketing Agency
I haven’t been at Adster Creative very long, but boy has my time passed by quickly! I’ve had an amazing experience so far. From learning so much from the best in the biz about online marketing to Adster team building events, I’ve basically found my dream job and dream company. Today, I’d like to ...
Published at What's Shaking at Adster
I haven’t been at Adster Creative very long, but boy has my time passed by quickly! I’ve had an amazing experience so far. From learning so much from the best in the biz about online marketing to Adster team building events, I’ve basically found my dream job and dream company. Today, I’d like to ...
Published at What's Shaking at Adster
