Recent Blog Posts - What's Shaking at Adster

Career Opportunity: Digital Account Manager
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Career Opportunity: Digital Account Manager
Adster Creative is looking for an energetic, customer oriented individual to join our team in the role of a Digital Account Manager, who has a drive and passion for excellence in the digital marketing industry. This position is perfect for those with a desire to further develop their knowledge of...
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Why Your Traffic will Increase with a Responsive Website
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Mobile-First Indexing In November 2016, Google introduced “mobile-first indexing”, which means they will start favouring websites specifically designed for mobile devices. It’s still in beta and it wouldn’t be rolled out to the public for some time, reported by Search Engine Land. If you still ha...
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4 Outdated SEO Techniques To Run Away From
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One of the super fun things I get to do here at Adster Creative is website audits. We look at a potential client’s website to see what improvements can be made and see if there’s anything really wrong behind the scenes. Overall we try to identify customized opportunities for your business, both o...
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Why You Should Hire an Adwords Pro to Manage Your Account
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I know there are a lot of do-it-yourself business owners and marketing coordinators out there who do a reasonably good job of managing Adwords accounts. Ads are running and calls are coming in, so it must be working. How hard can managing your own Adwords account be anyway? Like actually? Y’all h...
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How Switching Your Site to HTTPS Can Boost Your Rankings
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Hypertext Transfer Protocol Secure (HTTPS) allows you to secure sensitive information on your site. For a long time, the only sites that had HTTPS were ones that were carrying a lot of personal information – banks, online stores, etc. However, more and more webmasters are making the switch ...
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Embracing The Inner Nerd: Technology, Innovation & You!
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Half the jobs as we know them won’t exist in the future. An admittedly heavy statement to start a post, but it’s a comment that popped out from a keynote I attended this past week while attending the Alberta Venture FG50 conference in Calgary. Delivered by Kirstine Stewart, former managing direct...
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301 Redirects
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Over the course of my life, I have had multiple residences around the world, and each time I moved I would walk over to my local post office and sign up for mail forwarding. Mail forwarding is a process which ensures that you do not lose valuable letters or parcels that have been sent to […...
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Local Guides & Google Map Maker – How to Make Edits if Google Map Maker is Closing?
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Local Guides & Google Map Maker – How to Make Edits if Google Map Maker is Closing?
In March 2017 Google Map Maker will officially be shut down, and some of its features integrated directly into Google Maps – what features you ask, we still aren’t 100% sure. Unfortunately, for business owners, power users, and marketing agencies, Google Maps Maker has been an extremely eff...
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Google My Business Phone Numbers Will Now Show with Location Extensions
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Google My Business Phone Numbers Will Now Show with Location Extensions
As I was about to power down the PC on my way out of the office yesterday, the lovely Lisa sent me a rather perplexing message. And I quote: “Whoa whoa whoa”. After an ALL CAPS Skype exchange, it was revealed that Google had taken it upon themselves to make a rather significant update to […...
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The 2017 Fast Growth 50 – 2 Years Running!
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The 2017 Fast Growth 50 – 2 Years Running!
The team at Adster is once again honored to be listed in Alberta Venture’s Fast Growth 50 for the 2nd consecutive year (check out Venture Magazines Fast Growth 50 2017 listings here). For the past 16 years, the Fast Growth 50 program has been the most prominent ranking of Albertan businesse...
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Creating Content for Your Agency
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Last January, Adster embarked on a blogging mission: each week, a staff member would write a unique piece of content for our blog. Sounds easy, right? Sure! Along with our team of great copywriters, we create content for our clients and tell them how important regular, relevant content is. In pas...
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Why You Should Use Exact Match Ad Groups in Your Adwords Campaigns
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A few months ago, I got into a discussion with Dave about ad groups comprised of only exact match keywords and how I didn’t see their purpose. As I’ve gained Adwords experience and wisdom, I have come over to the dark side. I love exact match ad groups – let me tell you the reasons […...
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Google Partner Summit 2016
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While this wasn’t Adster’s first trip to the Google Partner Summit in San Francisco, this was my first trip and I was honoured to represent Adster.  It was an eye opener into the magnitude of the Google ecosystem and the sheer number of people who provide support for the tools we use to deliver d...
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Is Rogers OutRank Out of Business, Closed or Closing?
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Has Rogers OutRank closed or gone out of business? The short answer yes, the long answer – kind of. Rogers OutRank hit the scene in early 2012 and what seemed like over night, blanketed all of Canada with their high pressure sales tactics (which I might add, were extremely effective, and at...
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So You’ve Been De-Indexed By Google
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So You’ve Been De-Indexed By Google
It’s Monday morning, you’re Googling your brand and you can’t find your website. At all. It’s been completely wiped off the face of Google. How could this happen? What have you done? WHO IS SHE?! Let’s skip a few panicked steps and get to the point where you realize your site is de-indexed or pen...
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