Recent Blog Posts - NikComm Blog

State of the Nik: 3 reasons why I left consulting and returned client-side
Posted
In early December, I accepted a position at the Art Gallery of Alberta as the head of marketing and communications. Here's why, and what's on the horizon for NikComm. (photo by iqremix on Flickr)
Published at NikComm Blog
It's the most wonderful time ... to post?
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When is the best time to post to social media? It's not when you think.
Published at NikComm Blog
How does your audience hold its gadgets? And why should you care?
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One-hander, cradler, or prayer? Do you know how your audience is most likely to use tech when they interact with you online? Use this secondary research from A List Apart to gain new insights into your audience's technographics.
Published at NikComm Blog
Content ideas for September
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Arrrrrr! Here be some ideas for your social media posts this month.
Published at NikComm Blog
Content ideas for August
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Happy August! Here are some content ideas for your social media channels.
Published at NikComm Blog
What a trip to the bank can teach us about the limits of CSR and marketing
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Today, I had to go to banks: my own, and the one that holds my credit card. Let's just say that the only thing good that came out of visiting the latter was an opportunity to illustrate that marketing and corporate social responsibility (CSR) have their limits in raising the profile of your b...
Published at NikComm Blog
Supercharge your social content strategy
Posted
If your organization is on social media, you know that you have to keep those channels up-to-date with new content on a regular basis. You probably also know that some days, coming up with something to post can seem like the biggest challenge. How do you keep moving without seizing the engine?...
Published at NikComm Blog
What converts online visitors into customers?
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The answer is not as easy as it seems. It depends on where your visitor is on his or her customer journey, whether they get what they want when they visit, and how your web pages line up with their goals.
Published at NikComm Blog
Make your live-tweeting live beyond the tweet wall
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If your reason for being at an event goes beyond just being seen, then take some before and after steps to harness that live-tweeting energy to grow your network and strengthen relationships between your brand and those with whom you have something in common. A little planning and effort after...
Published at NikComm Blog
QR codes aren't "hip." Why that doesn't matter
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This morning, I woke up to this question on Twitter: "Do you think there's any value in QR codes? They don't seem very hip any more—like Grandpa Simpson." I have some good news, and bad news, Grandpa: hip doesn't matter, but other things might.
Published at NikComm Blog
How to turn your business plan into your web plan
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Business plans and web plans have a lot in common. If you're starting a small business and know more about business planning than websites, this advice might help you get your website started.
Published at NikComm Blog
Hey! You! Get offa my #tag!
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Whether you call it brand-jacking, news-jacking, real-time marketing, or whatever,  one thing can be said about it: Don't talk about stuff you've got no business talking about. Image via
Published at NikComm Blog
The hills are alive with the social media ...
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The hills are alive with the social media ...
Fifty years ago Sunday, the Sound of Music opened in the UK. Earlier this month, one of my former students called me "The Maria Von Trapp of Social Media." Coincidence? I think so. We had this conversation on LinkedIn.
Published at NikComm Blog
Social media and your supporters and detractors [SLIDESHARE]
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Procedures and processes can help you tackle issues around your organization and its external audiences. Here are some strategies to develop procedures around monitoring social conversations, creating content and engaging with supporters and critics strategically and with less risk to your re...
Published at NikComm Blog
Social media and your employees [SlideShare]
Posted
Social media is risky, and your employees (and you!) contribute to that. Get your governance ducks in a row, and educate and coach employees to reduce risk to your organization.
Published at NikComm Blog
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