Recent Blog Posts - Style on Purpose

Great news in shoes
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Great news in shoes
For women who like style, comfort and convenience, look no further than Galibelle – a great concept in convertible shoes. What makes them unique? Well, all the boots you see above are variations on the black bootie (second row, centre). That’s right. The fringe detail is removable. Th...
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Fashion and politics
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By now you’ve heard that several stores, including my fave Nordstrom, have stopped offering Ivanka Trump’s clothing line. Some people may think that this is a corporate reaction to politics, but in reality, it’s a business decision about a line that women are no longer buying. When we are angry w...
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What do you think about tattoos and piercings?
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What do you think about tattoos and piercings?
It’s been a while since I’ve written a post. Just taken a few weeks off to re-group and get ready for the new year. I love helping women discover their own personal styles, especially when their eyes light up! People who are dramatics or artsy are thrilled to understand how to present themselves ...
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A Christmas Wish
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As shoppers hurriedly race through the malls today, the rest of us can (somewhat smugly) gaze upon our wrapped presents under the tree with a sense of calm. And, whilst you are gazing, take a few minutes to reflect on the past year and make your wishes for 2017. It sounds cliché but it’s go...
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Top 5 tips for buying gifts for mom
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Top 5 tips for buying gifts for mom
Mom and Grandma are so special and you want to get them something for Christmas or Hanukkah that’s just right. It can be tough to get gifts for people who are older. They either have everything, or have fewer needs, especially if they’re now retired. Here are my top five tips for gett...
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The magic of proportion
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The magic of proportion
Looking pulled together isn’t just about figuring out which colours go together, or how to wear a scarf. Proportion is the secret sauce to looking great – no matter your shape or size. Proportion is about how your body parts work together in balance. Whether you have a long torso but short legs, ...
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Effortless style
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Reading fashion magazines, listening to Nina Garcia or Diane von Furstenberg, “effortless style” is the most desired state to achieve. It is hailed as perfection. But, exactly what is “effortless style.” If you are thinking about it from pure semantics, “effortless” means without effort. In the c...
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Transitions in life
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Transitions in life
The other day, I helped a client who is moving from full-time employment to retirement. It’s a life-changing time, and part of it involves transitioning your wardrobe. This made me think that, every day, there are women who are facing the same challenge. Here are some tips to think about if you a...
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Blu’s refreshes its offerings
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Blu’s refreshes its offerings
For women in Edmonton and Calgary, Blu’s Women’s Wear is a long-time purveyor of designer fashion. Recently, Blu’s has been updating its lines and now offers a really great assortment. Uber-cool Smythe jackets (a favourite of the Duchess of Cambridge), Vince, Paige denim, Elie Tahari and Marc Cai...
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Fall trends 2016
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Fall trends 2016
  In case you’re wondering what to shop for this fall – or maybe you want to revive some pieces in your wardrobe – here are just a few of the fall trends we’re seeing. For mature women considering the choker necklace, I would suggest the gold chain instead of the lace...
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Outlets a step-wise approach
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Outlets a step-wise approach
Recently, both Nordstrom Rack and Saks Off 5th announced store openings in Edmonton. Nordstrom Rack will open next fall at South Edmonton Common, while Saks Off 5th will open two stores – one at South Edmonton Common this fall, and one in north Edmonton next year. Some are disappointed that the f...
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It’s on sale!
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It’s on sale!
End of July/early August means summer sales are in full swing. It’s sad that we’re only mid way through the summer, but in the retail world, it’s already fall. You’ve no doubt seen back to school sales on as well. Every kid’s nightmare…every parent’s drea...
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Shine at your next event
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Shine at your next event
Whether you’re attending a black tie function for the first time in a while, or interviewing for a great new job, I can help you feel at ease. I offer one-on-one coaching for people interested in: Reviewing and updating resumes Practicing for job interviews Preparation to give presentations...
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Lost manners are the broken windows of civil society
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Lost manners are the broken windows of civil society
Although this blog is about fashion for mature women, this week I felt compelled to address a different topic. The ‘broken windows’ theory of criminology, first posited in a 1982 article by social scientists James Q. Wilson and George L. Kelling, describes how social disorder and vandalism are ha...
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How to pack for a conference
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How to pack for a conference
We are fortunate to travel for work and leisure. Over the years, I’ve perfected the capsule collection to extend my wardrobe and meet all the social occasions on my trips. I’m happy to share some tips with you. Pick a colour palette One of the best things you can do is pick a mix-n-match colour.....
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