How to successfully pitch to media in Edmonton's changing landscape

How to successfully pitch to media in Edmonton's changing landscape


Thursday, March 24
11:15 AM


Thursday, March 24
12:45 PM

Earned media remains valuable, whether it's for your clients or for your own company. What are some of the strategies we can use today during Edmonton's recent changes in local media to have our stories told?

The mainstream media landscape is rapidly changing and Karen Unland will discuss how this will change the way communicators pitch stories. No matter who is being pitched to, it's more important than ever to think like an entrepreneur. 

Join IABC and Karen Unland on March 24 at the Union Bank Inn at 11:15 am-12:45 pm for some great food and an even better discussion about Edmonton's changing media landscape and what strategies we can now use to have our stories told and heard.

Schedule of Events

11:15 am-11:30am-Registration

11:30-12:00- Buffet Lunch

12:00-12:45-Presentation and Q & A's

Lunch will be a buffet with a variety of food choices, please let us know if you would prefer a gluten free lunch option. 

About our Speaker

Karen Unland is building her own media company after many productive and instructive years in mainstream newsrooms. She spent 14 years at the Edmonton Journal as a reporter and in various editorial roles, then left to teach and consult. In 2012, she came back to Postmedia, which owns the Journal among other newspapers, to co-found Capital Ideas, a community of business owners helping business owners by sharing what they know. Now she is embarking on a new venture, the flagship of which is Seen and Heard in Edmonton, a blog and a podcast about bloggers and podcasters in our maker-filled city.

Twitter: @karenunland and @seenandheardyeg



Instagram: @karenunland


More Information
Ticket Information

Event Location

Union Bank Inn
10053 Jasper Avenue
Edmonton, Alberta
T5J 1S5

Recent Related Tweets