Social Media Breakfast #43 Edmonton

Social Media Breakfast #43 Edmonton


Friday, June 26
8:30 AM


Friday, June 26
10:30 AM

Social Media Breakfast Edmonton Presents:

1 Click, 2 Clicks, Red Click, Blue Click: A Content and User Experience (UX) Primer

Connecting user experience (UX) and content is the recurring theme of today's content strategist. How do you structure your content? How does your content stand and read? Is your content flexible and usable? All are great questions that we often forget when looking at our content development and strategy.

Content can be different in marketing campaigns and in overall strategy. It is valuable to know the differences between each and how UX affects your brand's presence. Understanding your audience includes asking the right questions and recruiting the right people. Knowing your business priorities and the practical nature of your work and UX will help unite two normally conflicting fronts into solid business practices for your brand. Content is much more than your brand voice, it's how your clients and customers ultimately interpret their experience with you!

Social Media Breakfast Edmonton (SMBYEG) #43

When: Friday, June 26, 2015 from 8:30 to 10:30 a.m.

Where: Startup Edmonton HQ - Mercer BuildingSuite 301, 10359 - 104 Street NWEdmonton, AB T5J 5G5

Cost: FREE! There is no fee to attend Social Media Breakfasts

Meet this Month's Speaker

Sarah is a Vancouver Film School graduate and has been in the marketing and communications for almost eight years. With her Entertainment Business Management Diploma, she got her first big break working with the Vancouver Whitecaps in sports marketing. Sarah moved back to Edmonton in 2007 and launched her boutique agency Orange Ladder Consulting in 2009. 

Much of Sarah's experience comes from large web projects over her years as an independent consultant. Some of her recent work includes content strategy and UX work for a local firm in the research field. Sarah is often hoisted into a liaison role between communications and technical teams. In 2014, Sarah's work on a local teahouse—The Tea Girl—won two awards of excellence and an award of merit by IABC Edmonton (Capital Awards).

Sarah loves new media and often volunteers on projects for causes she strongly associates with. She is currently wrapping up her year as one of the Sponsorship Co-chairs of IABC Edmonton and is working towards her BComm at Athabasca University.

Connect with Sarah on Twitter @sarahvilay or reach out by email

Meet this Month's Breakfast Sponsor!

Special thanks to Fairmont Hotel MacDonald for providing the caffeination and breakfast goodies.

Engage with them online:

Learn more about them and what they are up to on:


Sponsor a Social Media Breakfast Today!

SMBYEG continues to promote digital literacy in the Edmonton Capital Region with the support of our generous sponsors. Sponsors are the lifeblood of SMBYEG, and the reason why we can afford to keep our monthly breakfast free for our attendees. Each month we need a financial donor to help nourish the bodies of our attendees, while our amazing speakers nourish their minds!

For the low, low cost of $349 you can sponsor a breakfast, help us achieve our mission, and get some great publicity.

Contact or tweet @SMBYEG for more information.

Special thanks to Startup Edmonton for providing the venue.


SMBYEG is a place where anyone, inexperienced, or otherwise, can assemble to learn, cultivate, and celebrate Edmonton's dynamic social media community.

Guest speakers are invited to share their experience and expertise of social media use, followed by an opportunity to network with a community of like-minded individuals.

Engage and Connect With Us!


We Are Open to New Connections and Partnerships!

Want to work with us in some way, provide a lead on a sponsor, or tell us about another potential speaker? Reach out to your SMBYEG committee members:

Jacqui Fraser @SavageTiner

Tammy Lee @tammalee

Peter Wegren @PeterWegren

Nicole Bray @NicOutLoud

Sarah Katyi @samikat

Idris Fashan @idrisfashan


More Information
Ticket Information

Event Location

Startup Edmonton
10363 104 Street NW
Edmonton, Alberta
T5J 5G5

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