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Beat the Competition for Attention: Using marketing to focus PR planning
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Starts: Friday, March 27
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Ends: Friday, March 27
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With so many audiences, little spare attention span to go around, and too few resources to tap, it's time to challenge our thinking on how we as PR professionals plan to communicate.
Richard Liebrecht will deliver a succinct luncheon version of his upcoming CPRS National Conference workshop on using the marketing planning process (position, experience and relationships) to help PR pros focus their audiences and messages to communicate more clearly to the right people, using fewer resources
Richard Liebrecht
Richard Liebrecht has spent years mixing, matching and distilling communication styles and structures to serve audience needs first. Richard's agnostic view of communications disciplines is informed by experience in journalism, politics and issues management, non-profit PR management, campaigning and marketing in Edmonton and Northern Alberta. He advocates for curiosity-driven communications planning that unreservedly clarifies purpose and encourages tactical ingenuity.
PLEASE NOTE: Registration for this event will close Tuesday, March 24th at noon in order to properly accommodate catering. Sorry - no exceptions! Also note that Early Bird registration closes on Friday, March 21st at 11:45pm...get your tickets today!
Please let us know asap if you have any special dietary requirements.
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Ticket Information
Event Location
The Westin Edmonton
10135 100 Street
Edmonton, Alberta
T5J 0N7