0°Recent Blog Posts - What's Shaking at Adster
UX Camp Edmonton 2017
I recently had the pleasure of attending two workshops at this years UX Camp put on by UX Edmonton. UX Edmonton works to bring together designers, developers, researchers and analysts from all industries that share an interest in user-centered design. Each year, UX Edmonton hosts UX Camp which in...
Published at What's Shaking at Adster
I recently had the pleasure of attending two workshops at this years UX Camp put on by UX Edmonton. UX Edmonton works to bring together designers, developers, researchers and analysts from all industries that share an interest in user-centered design. Each year, UX Edmonton hosts UX Camp which in...
Published at What's Shaking at Adster
Why We Ask for Full Access During our Website Audits
One of my fave things to do here at Adster is website audits! It’s partly because I get to tear apart someone else’s website and tell them everything that’s wrong with it. It’s the best! It also plays to one of my strengths: delegating! After we discover potential issues with a site, our amazing ...
Published at What's Shaking at Adster
One of my fave things to do here at Adster is website audits! It’s partly because I get to tear apart someone else’s website and tell them everything that’s wrong with it. It’s the best! It also plays to one of my strengths: delegating! After we discover potential issues with a site, our amazing ...
Published at What's Shaking at Adster
Adwords Account Overoptimization
In the majority of cases I come across, Adwords accounts are typically under optimized and could use some lovin’. Their campaigns are usually running all broad keywords, are poorly organized, or are getting limited impression share due to low bids or loss of budget. However, I recently came acros...
Published at What's Shaking at Adster
In the majority of cases I come across, Adwords accounts are typically under optimized and could use some lovin’. Their campaigns are usually running all broad keywords, are poorly organized, or are getting limited impression share due to low bids or loss of budget. However, I recently came acros...
Published at What's Shaking at Adster
Adster Featured as Google’s Latest Analytics Technology Partner!
Adster is thrilled to become Google’s latest Analytics Technology Partner! As per Google: Technology Partners are developers that build apps and solutions on the Google Analytics platform that make data more accessible, analysis more insightful, and processes easier. All types of developers...
Published at What's Shaking at Adster
Adster is thrilled to become Google’s latest Analytics Technology Partner! As per Google: Technology Partners are developers that build apps and solutions on the Google Analytics platform that make data more accessible, analysis more insightful, and processes easier. All types of developers...
Published at What's Shaking at Adster
How Does Your Agency Handle Multiple Clients in the Same Industry?
It’s an inevitability that your agency will get requests from competing customers, especially if you’ve done an exceptional job at helping your clients gain widespread visibility in their desired space. For the most part (and speaking with colleagues over the last 10 years), the ‘ethical’ thing d...
Published at What's Shaking at Adster
It’s an inevitability that your agency will get requests from competing customers, especially if you’ve done an exceptional job at helping your clients gain widespread visibility in their desired space. For the most part (and speaking with colleagues over the last 10 years), the ‘ethical’ thing d...
Published at What's Shaking at Adster
Bill The Prophet & The Content Chef
To quote the Great Bill Gates from his 1996 essay titled “Content is King”: “Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting.” Click here to see the FULL version of the essay Hoooweee! Did Billy Boy ever nail it! Mr. Gates was […...
Published at What's Shaking at Adster
To quote the Great Bill Gates from his 1996 essay titled “Content is King”: “Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting.” Click here to see the FULL version of the essay Hoooweee! Did Billy Boy ever nail it! Mr. Gates was […...
Published at What's Shaking at Adster
Guaranteed Client Meeting Success: 3 Ways to Help Me, Help You
In her recent post on Bright Local, Sherry Bonelli was talking about guarantees and whether or not they belong in the world of online advertising. As a business owner myself, I can say that the thought of plunking down 1000’s of dollars for something I don’t totally understand – for which t...
Published at What's Shaking at Adster
In her recent post on Bright Local, Sherry Bonelli was talking about guarantees and whether or not they belong in the world of online advertising. As a business owner myself, I can say that the thought of plunking down 1000’s of dollars for something I don’t totally understand – for which t...
Published at What's Shaking at Adster
How To Have A Flawless Location Move Online
So your business is moving. It’s bound to happen, and oftentimes, a location move means your business is growing. So while it’s easy to get bogged down in the stress of moving everything over (physically and online), don’t forget to take a minute and enjoy your success! Now that I’ve got you all ...
Published at What's Shaking at Adster
So your business is moving. It’s bound to happen, and oftentimes, a location move means your business is growing. So while it’s easy to get bogged down in the stress of moving everything over (physically and online), don’t forget to take a minute and enjoy your success! Now that I’ve got you all ...
Published at What's Shaking at Adster
Wicked Meeting Agenda That You Can Use for Any Meeting
Dave and I had the privilege of attending Google’s leadership summit in early 2016. One of the items that agencies across the Globe struggled with was how to create, coach and roll out an effective meeting agenda that could be used for sales meetings, pitch meetings and client meetings … basicall...
Published at What's Shaking at Adster
Dave and I had the privilege of attending Google’s leadership summit in early 2016. One of the items that agencies across the Globe struggled with was how to create, coach and roll out an effective meeting agenda that could be used for sales meetings, pitch meetings and client meetings … basicall...
Published at What's Shaking at Adster
Call To Action Conference 2017
Learning from the experience of others is one of my favorite ways to learn – which is one of the many reasons I was so excited to attend Unbounce’s Call To Action Conference last week in Vancouver! It was a great mix of everything digital marketing: landing page optimization, PPC, copywriti...
Published at What's Shaking at Adster
Learning from the experience of others is one of my favorite ways to learn – which is one of the many reasons I was so excited to attend Unbounce’s Call To Action Conference last week in Vancouver! It was a great mix of everything digital marketing: landing page optimization, PPC, copywriti...
Published at What's Shaking at Adster
Using the Adwords Editor to Change Ad URLs from HTTP to HTTPS
Adster has been diligently installing SSL certificates on clients’ websites. Unlike our senior developer, I’m not skilled enough to run scripts on Adwords to change all our URLs to HTTPS, and since these SSL certificate installs have been rolling out slowly, I’ve been tackling ad URL changeovers ...
Published at What's Shaking at Adster
Adster has been diligently installing SSL certificates on clients’ websites. Unlike our senior developer, I’m not skilled enough to run scripts on Adwords to change all our URLs to HTTPS, and since these SSL certificate installs have been rolling out slowly, I’ve been tackling ad URL changeovers ...
Published at What's Shaking at Adster
Negative SEO Can Happen To You (Part 1): What Is Negative SEO?
Among the many myths, backwards tactics, half-truths and oddities in the fantastical world of search engine optimization, there exists a particularly nefarious ploy: Negative SEO. What is ‘Negative SEO’ If SEO is a combination of holistic tactics deployed by ethical marketers & business owner...
Published at What's Shaking at Adster
Among the many myths, backwards tactics, half-truths and oddities in the fantastical world of search engine optimization, there exists a particularly nefarious ploy: Negative SEO. What is ‘Negative SEO’ If SEO is a combination of holistic tactics deployed by ethical marketers & business owner...
Published at What's Shaking at Adster
SUCCESS: Adster Takes On The Hackathon
Yesterday we had our first ever hackathon here in the Adster office. It was an afternoon of brainstorming – fueled by pizza, brownies and ice cream. Initially, we thought we’d be able to complete the whole project in a four hour window, but in classic hackathon fashion, we grossly underesti...
Published at What's Shaking at Adster
Yesterday we had our first ever hackathon here in the Adster office. It was an afternoon of brainstorming – fueled by pizza, brownies and ice cream. Initially, we thought we’d be able to complete the whole project in a four hour window, but in classic hackathon fashion, we grossly underesti...
Published at What's Shaking at Adster
Hero Conf Los Angeles 2017 Takeaways
I recently had the privilege of attending Hero Conf from April 17-20 in Los Angeles. Organized by Hanapin Marketing and hosted bi-annually, it’s the world’s largest PPC conference. I met a number of PPC advertisers across North America and attended a variety of sessions ranging from Adwords scrip...
Published at What's Shaking at Adster
I recently had the privilege of attending Hero Conf from April 17-20 in Los Angeles. Organized by Hanapin Marketing and hosted bi-annually, it’s the world’s largest PPC conference. I met a number of PPC advertisers across North America and attended a variety of sessions ranging from Adwords scrip...
Published at What's Shaking at Adster
Top 5 Canadian Cities with the Most Google Partners (and a history of Google Partners)
Google has gone through a fair amount of transformation in shaping what is now called the Google Partners Program. Starting in 2011, Google launched Google Engage for Agencies. This program was designed to help web design agencies, webmasters, and the early adopters of digital marketing with trai...
Published at What's Shaking at Adster
Google has gone through a fair amount of transformation in shaping what is now called the Google Partners Program. Starting in 2011, Google launched Google Engage for Agencies. This program was designed to help web design agencies, webmasters, and the early adopters of digital marketing with trai...
Published at What's Shaking at Adster
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