Jeff Archibald

I'm co-founder of a design firm in Edmonton called Paper Leaf, and someone who still actively designs brand identities and interfaces. Other things that turn my crank: type, whisky, coffee, bicycling, and the NBA/NFL.

Recent Blog Posts

Use This Paragraph In Your Proposals And Say Goodbye To Scope Creep
Posted
Scope creep is awful. We struggled with how to handle it for years at Paper Leaf. It’s a tricky balance, isn’t it? We don’t want to be total doormats, but we’re also terrified to nickel-and-dime the client, or damage the relationship. In my experience, though, most agencies – including us, for a ...
Published at Jeff Archibald
Use This Paragraph In Your Proposals And Say Goodbye To Scope Creep
Posted
Use This Paragraph In Your Proposals And Say Goodbye To Scope Creep
Scope creep is awful. We struggled with how to handle it for years at Paper Leaf. It’s a tricky balance, isn’t it? We don’t want to be total doormats, but we’re also terrified to nickel-and-dime the client, or damage the relationship. In my experience, though, most agencies – including us, for a ...
Published at Jeff Archibald
Use this Paragraph in Your Proposals and Say Goodbye to Scope Creep
Posted
Use this Paragraph in Your Proposals and Say Goodbye to Scope Creep
Scope creep is awful. We struggled with how to handle it for years at Paper Leaf. It's a tricky balance, isn't it? We don't want to be total doormats, but we're also terrified to nickel-and-dime the client, or damage the relationship. In my experience, though, most agencies – including us, for a ...
Published at Jeff Archibald
5 Simple Rules for Better Project Communication
Posted
5 Simple Rules for Better Project Communication
Every job posting in the world has "good communicator" as a requirement, and we all think we meet that requirement. We all think we're great communicators. We cross our Ts, dot our Is, and use proper punctation. It isn't that easy though, is it? Being good at communication, especially when it com...
Published at Jeff Archibald
The Simple Change that Helped Our Agency Increase Client Satisfaction and Designer Happiness
Posted
I love design. I love being able to work with smart people to diagnose and solve problems with a dose of creativity. I love the interplay between all the core principles of design. I love constantly needing to learn new things, and put them in to practice. But let’s be honest: design isn’t perfe...
Published at Jeff Archibald
A Month in a Design Agency by the Numbers [Infographic]
Posted
I'm a data guy. It took me a while though. For a long time, Andy & I just operated on feel when it came to Paper Leaf, our design agency. Because it was only the two of us for the first couple of years, we could get away with that – there wasn't much overhead, and you don't need that many pr...
Published at Jeff Archibald
False Hustle
Posted
False Hustle
It's easy to be busy; it's hard to be productive, and the two terms are different. Raise your hand if you've spent entire days answering "quick" email after "quick" email; spent hours in your task manager organizing your tasks for productivity; spent a half-day organizing tidying up old design fi...
Published at Jeff Archibald
Why You’re Losing Proposals
Posted
Why You’re Losing Proposals
Losing proposals, and the potentially lucrative contracts that come with winning them, just plain sucks. You know you can do that job – knock it out of the park, even. But for some reason, the prospective client went in a different direction, leaving you, your proposal, and the hours that went in...
Published at Jeff Archibald
What’s Your Proof?
Posted
What’s Your Proof?
What do messages like We create beautiful websites that grow your business; We help businesses succeed online; and Canada's leading digital post-secondary institution all have in common? All those statements are vapid and empty; there's nothing to back them up. There's no proof. Standing by the...
Published at Jeff Archibald
Inside the Black Box of Web Design Pricing
Posted
Inside the Black Box of Web Design Pricing
Web design costs come in a huge range of shapes & sizes. Thanks to that range, clients can struggle with understanding why websites cost what they do, and freelancers/shops can struggle with how to price their services. That's what we're going to uncover: the thought processes, variables, l...
Published at Jeff Archibald