I.Y.G.A.

My name is Ashley and I am a Canadian style and life blogger. Why style and life? Well, I love clothes and putting my own outfits together, whether one day they are super simple or sometimes complex depends on my mood! I blog about life because I enjoy giving advice, whether it’s about career, school, love, friends, etc.

Recent Blog Posts

#FeatureFriday: Floral Summer Dress by 3rd Floor Studio (Canadian Designer)
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Hey hey!! It’s finally Friday and we’ve FINALLY been blessed with some gorgeous weather. Can you believe two weeks ago we had snow here in the streets of #YEG?! Now it’s over +25C! Please stay this way until October haha. Anyways, I’m very excited for this post. I’m ...
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#OOTD: Zara Suede Jacket & Ripped Boyfriend Jeans | Spring Outfit
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Happy Sunday Funday!! While Edmonton clearly hasn’t gotten the memo that it’s spring and time to warm up, I’m done with winter parkas and bulk sweaters. In today’s post, I’ve styled a sassy and ever-so-versatile outfit perfect for brunchin’ with friends, going ...
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Look Book #1 – Styling a Denim Jacket (Video)
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Hey y’all! It’s getting close to spring now…kinda…ish…okay, not really. The snow in Edmonton is (so far) here to stay (and sadly increase), but at least the temperatures are not too bad! I mean, we had slush, puddles, and mud a week ago! Anyways, my point is, it̵...
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#OOTD: Red Fur and Mustard Yellow Trousers
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Good morning y’all!! I hope you had a bomb dot com weekend. As you know, I LOVE trousers. Wide legged trousers. Patterned trousers. Bold colored trousers. The list goes on. On Saturday I was at Denizen Hall for a photoshoot…BUT the photographers were late so I decided to get one of th...
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#OOTD: Hello 2018! [NYE Outfit]
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Happy New Year and Happy Sunday! Hello 2018. Yes, I know, it’s already February, but I’ve been travelling, find my balance between making YouTube content, work, staying healthy, and my jewelry line. Anyways, I’m so very excited for this year. For me, 2017 was, for the most part,...
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#IYGAReviews: Fenty Beauty #MATTEMOISELLE Lipsticks are HERE!!! (Lip Swatch Video)
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OKAY SO HERE IT IS. My favorite makeup brand that y’all know I’m obsessed with (and is the reason my bank account suffers everytime she has a collection release), Fenty Beauty, has finally released the Mattemoiselle lipsticks on December 26th! For weeks I’ve been watching the ph...
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Video: NYE Glam Look with Colourpop Golden State of Mind Palette
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Hey there! I hope you are doing great and had an amazing Christmas, or whatever holiday you celebrate at this time! If you celebrated nothing, then I hope you enjoyed some well-deserved days off! Anyways, my friends and I had a gift exchange and my Secret Santa gave me the Colourpop Golden State ...
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Vlog: The C-Tribe Fashion Show
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Vlog: The C-Tribe Fashion Show
Hey there! I hope you’re doing well. On November 25th, I attend the C-Tribe Fashion Show! I vlogged my experience, however, I wanted to write a blog post to supplement it because the C-Tribe Festival isn’t about fashion. The fashion show was the icing on the cake. The real “meat...
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My Hair Dreams Have Come True (VLOG)! #TressesByTrinity
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My Hair Dreams Have Come True (VLOG)! #TressesByTrinity
Hey y’all! Hope you are doing AMAZING. As you may know, I did my own red ombre on the lower half of my hair that I discussed in my post (click here). I call that my red hair “probationary” phase because I had always wanted vibrant red/burgundy/magenta hair and that product let m...
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#IYGAReviews: Pt. 2 Fenty Beauty By Rihanna | My Honest Review On It All
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#IYGAReviews: Pt. 2 Fenty Beauty By Rihanna | My Honest Review On It All
Hello, I hope you are having an amazing day thus far. I’ve been really enjoying getting back to making YouTube videos on the regular. Anyways, clearly you are curious about Fenty Beauty makeup products, or you’ve already tried them and just love watching reviews. Either way, I’m...
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